The Berlin Fashion Week (January 14th/18th) might not have celebrities and the same cash flow as the Paris or Milan’s ones, but it is definitely growing and improving season by season. Its main actors? Bright, Bread & Butter, Premium, Seek, Mercedes Fashion Week and LOTS of off-location and clubbing events.
The off-location event you should have not missed? Patrick Mohr‘s presentation for Reebok on Wednesday evening without a doubt. A slightly creepy but chic and shock fashion art show in three rooms and bar with a ghost-trail, sound by DJ Hell, human mannequins, an enthusiastic public and an after-show at Prince Charles till the following morning.
Parties who rocked fashionistas’ week: Sven Krüger‘s showroom and club night on Monday at Urban Spree, Dandy Diary on the same night at the ex-Scala squat-house; on Wednesday the special Boiler Room edition sponsored by the House of Vans, on Thursday the Swergie/Vice event at Radialsystem, and finally the Broken Heart Club presented by Cornelius Opper.
As for trade shows, Bread & Butter did not disappoint; organised, clean, fresh, easy access, amazing snack and beverage space mounted by a giant clock, charity booth, freebie brand bible, DIY jeans and tee-shirts decoration workshops, etc… this was trade show Eldorado. One of its peaks was the Treasury, a corridor presenting jewellery, glasses and other accessories of smaller designers including the London hero Tatty Devine who were just packing their amazing necklaces on the clock at 6pm on the Thursday to take off to Paris’ fashion week the day after… that goes to show success is hard work in fashion.
Another interesting booth was the very white and orange Label Finder: this website helps you find the brand you are looking for in a store close to you on your laptop or smartphone.
Premium featured a billion medium range brands on two spacious floors, the organisation is also great from the Premium crew’s side, their staff elegant and pleasant, the champagne outdoor square was a hit. A big plus, with your Premium wristband, you could access Seek, three metres down the street, smaller funky space with a Michel Berger café corner and some independent designers on three levels. The designer that caught my attention, Aurelia Paumelle. Her menswear line is sober, well cut, elegant, under-stated and never over the edge, a true must-have. Aurelia is also active in the performance art and music scenes, collaborating with big names such as Richie Hawtin and many others on videos, photos and more.
Finally, Bright, the trade show for skate-boarding and sport/street fashion in general, changed location and re-located near Alexander Platz. The new venue is a success, the urban squat feel fits like a glove, two floors of un-pretentious people presenting clothes, shoes, accessories, skate-boards and art, free wi-fi access for all, juice lounge, cozy sofas, happy relaxed atmosphere, artsy free magazines, charity booth by Skate Aid and cool music all around. Whether you are into skate-board or not, this is definitely not to miss!
So yeah, fashion week killed me dead, but it was fun… we will be back for more in July!