New Video: FKA twigs #throughglass

One of the hippest artists of our times FKA twigs just released #throughglass, a concept film for Google Glass, that she directed herself. “The piece is set to a re-scored version of her songs ‘Video Girl‘ and ‘Glass & Patron‘. Twigs uses Glass to call upon references and inspirations as well as incorporating the device into the actual filming.” Is this the future of advertising? I don’t know what to think of it, since it is creativity just used to promote a product, but it certainly is more entertaining than most of the ads out there.

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